choYce was founded in 2014 by Ronen Rothfarb, a young entrepreneur from Kfar-Saba, Israel. With technical computer background from home, and after working in a local environmental department for a while, Ronen was inspired by "Story of Stuff" and has decided to try and make a change in the way people relate to their stuff (consumer goods).
His father, Shuki Rothfarb, a senior systems analyst, joined the challenge of creating a new and complex system, bringing with him years of knowledge and experience in the computer industry.
By developing this platform that brings together tools that will help resolve some of the issues at hand, our team hopes to make a change for the best to our well-being and the environment.
To make this happen, we will need the help of impact investors.
Impact investors are investors who are not only looking to make a financial benefit from investing in us, but also looking to make a social and environmentally change. Leave a positive mark on society.